Takamine Guitars is proud to welcome Regional Mexican singer-songwriter Xavi to their acclaimed artist endorsee list. The 21-year-old musician rose to prominence in 2023 through his singles "La Víctima" and "La Diabla,” which gained tremendous popularity on TikTok and eventually lead to his debut on the Billboard Hot 100.

“For me, it’s crazy to think I’m the first Latin artist to represent Takamine Guitars, a brand that’s been part of so many iconic sounds,” said Xavi. “What I love about these guitars is how natural they feel; the sound connects no matter the genre. Whether I’m writing something emotional or performing live, Takamine always brings out the best version of my music.”

Born in Phoenix, Arizona, Xavi started playing the guitar at the age of 10. and began writing original songs at 12. His breakthrough single "La Diabla” hit the Billboard Hot 100 chart, and topped the US Hot Latin Songs chart, peaking at number 3 on the Billboard Global 200, and topping Spotify's Global chart, eventually becoming the longest-running number-one Latin song on that chart.

Xavi is using the Takamine Pro Series P3DC-12, a dreadnought cutaway 12-string that’s handcrafted by the expert luthiers at Takamine Japan. This guitar features resonant tonewoods, elegant appointments, smooth playability, and state-of-the-art electronics, making it perfect for a creative artist like Xavi who also needs the reliability of a guitar that handles the rigors of a heavy touring schedule.

“We are very proud to have an exciting, up-and-coming artist like Xavi as part of the Takamine artist family,” said Miguel Soto, VP of Global Sales for ESP Guitars, who distributes Takamine Guitars in the USA and Mexico. “We’d like to extend our thanks to the excellent Los Angeles-based Takamine dealer iHOMI for having introduced us to Xavi, and we’re sure this relationship will help further establish Takamine as the leading acoustic guitar brand for every genre of music.”

More information on Xavi, as well as his current tour dates, can be found on his official site.